🎤
Strategy
Why Street Interviews Beat Polished Ads (And How I Create Them)
I've filmed hundreds of street interviews in Dubai. Here's why raw, unscripted reactions outperform studio ads every single time.
These articles cover UGC strategy, the economics of content creation in the UAE, format breakdowns from real campaigns, and the practical stuff brands get wrong when briefing creators. If you're a brand trying to figure out whether UGC is worth it, or a creator trying to understand what actually converts, start here.
I've filmed hundreds of street interviews in Dubai. Here's why raw, unscripted reactions outperform studio ads every single time.
Brands keep asking me this. So I broke down the actual ROI, cost per conversion, and trust metrics from my own campaigns.
Not all UGC is equal. After working with brands across Dubai I've figured out which formats drive sales and which just look nice on a feed.
A full breakdown of the DefensivX street interview ad, 28 July to 28 August 2026. Real Ads Manager numbers, what worked, and why.
Every founder I've walked and talked with around Dubai so far, and the businesses they run.